SERVICES

Product Strategy

From vision to outcomes, with clarity and adaptability.

I help product organisations turn ambition into execution: through operating-model design, portfolio alignment and decision frameworks that connect strategy to measurable outcomes. As companies move to continuous, product-centric ways of working, and as AI changes both the products and the teams that build them, clarity and accountability keep the work focused, and flexibility lets it adapt.

Outcomes
✔ Fewer priorities, sharper focus, greater results
✔ Roadmaps and portfolios tied directly to business impact
✔ AI investments connected to customer value and ways of working
✔ Confidence in the shift from projects to continuous product work
✔ A calm, high-signal operating rhythm that balances clarity with adaptability

Whether you’re scaling product leadership, aligning strategy to outcomes, or bringing AI into how your product organisation works, I provide the frameworks and guidance that make change not only designed but sustained.

SERvices

Responsible AI

Operationalize responsibility, scale with confidence
Helping product and tech leaders embed responsible AI practices into their operating models — turning regulation, ethics, and accountability into day-to-day product strategy and delivery.

Outcomes
✔ Reduced regulatory risk and audit-ready documentation
✔ Faster go/no-go decisions on AI features
✔ Trust signals for customers, partners, and regulators

SERVICES

Executive Advisory

Sharp foresight for leaders navigating AI and product complexity.
Helping boards, investors, executives and senior product leaders see where AI creates real value, what their organisation needs to deliver it, and what to do first.

Outcomes
✔ Clear AI priorities tied to customer value and business results
✔ Alignment between business strategy and product execution
✔ Faster, better-informed leadership decisions
✔ Clear governance and trust signals for investors, customers and regulators

Experience

15+ years in leading products and transformation initiatives

PhD research

Building frameworks for Responsible AI in product organisations

Advisory

Partnered with Fortune 500s & EU scale-ups on strategy & Responsible Tech

Impact

Research & insights shared across global AI, product, and policy communities

ABOUT ME

I help product leaders and executives work out where AI creates real value and change how their organisations decide, build and prioritise. I’ve led a 25-person product organisation, founded and run a 50+ person software business, and I’m completing a PhD in responsible AI in product development. My approach connects AI, product strategy and executive alignment, so organisations build the right things and can show it’s working.

Insights

Fairness ≠ Transparency: Why Policies Miss the Hardest Part of

Fairness ≠ Transparency: Why Policies Miss the Hardest Part of AI Governance

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Proactive Responsibility in AI Product Management: Integrating Legal and Ethical

Proactive Responsibility in AI Product Management: Integrating Legal and Ethical Narratives Why

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Streamlining for Growth: The Winning Formula of RevOps and Outcome-Driven

Streamlining for Growth In today’s fast-paced business landscape, the need for efficiency,

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