Blog - Lilit Wecker

Artificial Intelligence AI, Product Management

Proactive Responsibility in AI Product Management: Integrating Legal and Ethical Narratives

Artificial Intelligence (AI) is transforming industries across the globe, introducing advanced capabilities that revolutionize how we collect, analyze, and utilize data. As AI becomes...

Product Management, Product Operations

Streamlining for Growth: The Winning Formula of RevOps and Outcome-Driven Product Management

In today’s fast-paced business landscape, the need for efficiency, alignment, and impactful results has never been greater. Two powerful frameworks, Revenue Operations (RevOps) and...

Product Innovation, Product Management, Product Operations

Establishing Balance in Innovation and Operations in Product Management

In the fast-paced world of enterprise-level product management, a critical yet often overlooked challenge is achieving a harmonious balance between innovation and the rigors...

Product Management, Product Operations

Easing the Cognitive Load for Product Managers: The Game-Changing Role of Product Operations

In the dynamic and demanding field of product management, professionals face the challenge of handling an array of complex tasks spanning product strategy, discovery,...

Marketing, Product Management, Product Marketing, Strategy

Looking at Product Management through the Zero-Based Budgeting Lens: A Strategic Fusion for Today’s Dynamic Markets

In an era of rapid market changes, the role of a product manager is increasingly complex. Facing the dual challenges of making timely and...

Artificial Intelligence AI, Product Management

AI in Product Management: Trends, Challenges, and Opportunities

Artificial intelligence (AI) is transforming industries at an unprecedented pace, and product management is no exception. From generating creative ideas to automating tedious tasks,...

Product Management

Market Discovery in Product Management: What, Why, and How

Market discovery is a critical process in product management that helps product managers identify market needs and opportunities to inform product development and marketing...

Product Management

Outcome-Driven Product Management: A Key Ingredient for Innovation

Product innovation is essential for businesses to stay ahead of the curve and meet the ever-changing needs of their customers. Outcome-driven product management (ODPM)...

product intelligence manager career path

Product Intelligence, Product Management

Navigating the Career Path of a Product Intelligence Manager

In the ever-evolving landscape of technology and business, new roles and professions continue to emerge, reshaping the way organizations operate. One such role that...

Product Management, UX Research

Navigating the UX Research Career Path: From Junior to Lead UX Researcher

In the ever-evolving landscape of technology and product development, User Experience Research (UXR) has emerged as a vital component for creating user-centric products and...

Product Management, Product Marketing

Mastering Product Vision and Strategy: Tactics for Business Objectives and Innovation

In the ever-evolving landscape of business, the journey from product vision to successful execution is a captivating odyssey. This article serves as your compass,...

Product Management

The Indispensable Role of Product Intelligence in Successful Product Management

In the fast-paced world of product management, product intelligence has emerged as a vital tool to inform critical decision-making processes. The successful product managers...

Product Management

The Ultimate Product Management Book List for Aspiring Innovators

Are you ready to supercharge your product management skills and propel your organization to new heights of success? I have curated an exceptional book...

Product Management

Strategic Product Management. A Comprehensive Guide for Business Success

What is Strategic Product Management? A Comprehensive Guide for Business Success In today’s fast-paced and ever-evolving business landscape, the role of strategic product management...

Product Marketing

What is Product Marketing? All you need to know

Product marketing Product marketing is focused on introducing the product to the market and applying tools and techniques specific to the brand and the...