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  • Homepage
  • About
  • Work With Me
    • Responsible AI
    • Product Strategy
    • Executive Advisory & Workshops
  • Insights
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  • Homepage
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    • Responsible AI
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Product Marketing

HomeProduct Marketing
Lilit Wecker
January 23, 2024
Marketing, Product Management, Product Marketing, Strategy

Looking at Product Management through the Zero-Based Budgeting Lens: A Strategic Fusion for Today’s Dynamic Markets

In an era of rapid market changes, the role of a product manager is increasingly complex. Facing the dual challenges of making timely and effective decisions, we seek innovative approaches
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product vision and strategy
Lilit Wecker
August 17, 2023
Product Management, Product Marketing

Mastering Product Vision and Strategy: Tactics for Business Objectives and Innovation

In the ever-evolving landscape of business, the journey from product vision to successful execution is a captivating odyssey. This article serves as your compass, guiding you through the realms of
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Lilit Wecker
December 19, 2021
Product Marketing

What is Product Marketing? All you need to know

Product marketing Product marketing is focused on introducing the product to the market and applying tools and techniques specific to the brand and the product itself to ensure adoption and
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  • Artificial Intelligence AI
  • Marketing
  • Product Innovation
  • Product Intelligence
  • Product Management
  • Product Marketing
  • Product Operations
  • Strategy
  • UX Research

Tags

AI Product Intelligence Product Management Product Operations Responsible AI RevOps Strategy UXR UX Research

I’m creative designer based in New York, and I’m very passionate and dedicated to my work magnis dis parturient.

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