Product Marketing

Lilit Wecker > Blog > Product Marketing

Marketing, Product Management, Product Marketing, Strategy

Looking at Product Management through the Zero-Based Budgeting Lens: A Strategic Fusion for Today’s Dynamic Markets

In an era of rapid market changes, the role of a product manager is increasingly complex. Facing the dual challenges of making timely and effective decisions, we seek innovative...

Product Management, Product Marketing

Mastering Product Vision and Strategy: Tactics for Business Objectives and Innovation

In the ever-evolving landscape of business, the journey from product vision to successful execution is a captivating odyssey. This article serves as your compass, guiding you through the realms...

Product Marketing

What is Product Marketing? All you need to know

Product marketing Product marketing is focused on introducing the product to the market and applying tools and techniques specific to the brand and the product itself to ensure adoption...