I help organizations navigate complexity with clarity, foresight, and product craft.
I’m Lilit Wecker — a product leader, advisor, and researcher with over 15 years of experience shaping technology strategies and product organizations. My career has spanned Fortune 500 companies, European scale-ups, and global enterprises, where I’ve led digital transformation, designed operating models, and built products that balance innovation, responsibility, and business impact.
Today, I focus on responsible AI and product strategy: helping organizations translate regulation and ethical principles into practical operating models, while ensuring product leaders can deliver clarity and measurable outcomes in complex environments.
Philosophy
I believe product leadership is about more than roadmaps and metrics. It’s about creating clarity in complexity — connecting technical innovation with ethical foresight, and aligning strategy with real human outcomes.
My approach blends three lenses:
AI & Responsible Innovation — ensuring technology is built with accountability and foresight.
Strategy & Product Craft — designing operating models and portfolios that scale with clarity and focus.
Leadership & Enablement — building empowered teams and guiding executives through transformation.
This bridge between innovation, strategy, and leadership shapes the way I work with organizations worldwide.
Shaping Product Leadership Across Industry & Academia
Early Career
From data roles at Coca-Cola Hellenic, brand leadership at Brown-Forman and McCann, and project management roles I learned how strategy, operations, and markets intersect.
Founder & Advisor
As Founder of Great Department and later as an advisor, I’ve guided companies across Europe and the US in fintech, health tech, and AI.
Corporate Leadership
At BrightPath Creations, we bring visions to life through impactful websites, branding, and content that guide your business toward lasting success.
Academic Research
My PhD focuses on building frameworks for ethical AI in product management, translating regulation (like the EU AI Act) into day-to-day product practices.
Impact
Experience
Product leadership across corporate, scale-up, and advisory roles
PhD Research
Responsible AI in Product management (Aalborg University)
Advisory
Guiding Fortune 500 and EU scale-ups on product strategy, AI & responsible tech
Engagement
Publications, teaching, and contributions to international forums