I help organizations navigate complexity with clarity, foresight, and product craft.
I’m Lilit Wecker — a product leader, advisor, and researcher with over 15 years shaping technology strategies and product organizations. My career has spanned Fortune 500 companies, European scale-ups, and global enterprises, where I’ve led digital transformation, designed operating models, and helped leaders balance innovation, responsibility, and measurable business outcomes.
Currently, I focus on two intersecting challenges shaping modern product organizations:
✔ Responsible AI — embedding regulation, ethics, and governance into everyday product decisions.
✔ Product Strategy & Operating Models — aligning AI-driven complexity with practical ways of working, so that ambition translates into execution at scale.
My work connects these domains: helping leaders ensure their AI initiatives are not just compliant, but strategically embedded into product portfolios, operating rhythms, and organizational outcomes. Drawing on academic research into organizational dynamics and sensemaking, I give executives clarity on how adoption really happens — how people, power, and processes align (or fail to), and what it takes to move beyond surface-level compliance toward lasting transformation.
Alongside my advisory work, I founded the Reflexive Systems Lab — an applied research initiative exploring how organizations and intelligent systems learn together. The Lab develops frameworks for AI systems management, reflexive operating models, and socio-technical feedback loops — bridging research and practice to help organizations evolve responsibly in the age of intelligent technologies.
Approach
I believe product leadership is about more than roadmaps and metrics. It’s about turning complexity into clarity — connecting innovation with accountability, and aligning strategy with real human outcomes.
Where needed, I bring in world-class specialists to cover critical dimensions — from legal and policy to technical depth — ensuring every engagement delivers both rigor and actionable impact.
My approach blends three lenses:
✔ Responsible Innovation — embedding AI and technology with foresight, governance, and trust.
✔ Product Strategy & Craft — designing operating models and portfolios that scale with focus and measurable outcomes.
✔ Leadership Enablement — guiding executives and teams to make sharper decisions and deliver with confidence.
Together, these lenses help organizations not only meet today’s regulatory and market demands, but also build the resilience, clarity, and foresight to lead in the next wave of innovation.
Shaping Product Leadership Across Industry & Academia
Early Career
From data roles at Coca-Cola Hellenic, brand leadership at Brown-Forman and McCann, and project management roles I learned how strategy, operations, and markets intersect.
Founder & Advisor
As Founder of Great Department (Custom Software Development company) and later as an advisor, I’ve guided companies across Europe and the US in fintech, health tech, and AI.
Corporate Leadership
Corporate leadership in product strategy and digital transformation, guiding organizations through operating model shifts, scaling teams, and aligning strategy with measurable business outcomes.
Academic Research
My PhD research at Aalborg University explores how organizations incorporate ethics into AI-driven product management, with a focus on governance, regulation, and the organizational dynamics that shape responsible practice.
Impact
Advisory
Trusted advisor to leaders navigating transformation,regulation, AI, and product complexity.
Engagement
Publications, teaching, and contributions to global international forums and conferences.