I help organisations turn AI into results by changing how they decide, build and prioritise.
I’m Lilit Wecker, a product and AI strategy leader, advisor and researcher with more than 15 years in technology. I’ve led a 25-person product organisation at Milestone Systems, built product operations from zero, worked at Bosch on co-created AI software solutions, and founded and run a 50+ person software business with P&L responsibility.
Today I focus on two connected challenges:
✔ AI strategy and enablement. Working out where AI creates real value, what the organisation needs to deliver it, and how to get adoption to happen.
✔ Product strategy and operating models. Aligning how product organisations decide, plan and work so that ambition turns into execution at scale.
My work sits where these meet: which decisions change when AI enters the picture, who owns them, and how you know it’s working. My doctoral research at Aalborg University looks at how responsible AI principles are translated into product decisions, and it shapes how I advise on adoption: how people, power and processes align, or fail to, and what it takes to move beyond surface-level compliance.
Alongside my advisory work, I founded the Reflexive Systems Lab, an independent research initiative on how organisations and intelligent systems learn together.
Approach
I believe product leadership is about more than roadmaps and metrics. It’s about turning complexity into clarity: connecting innovation with accountability, and aligning strategy with real human outcomes. With AI, that now includes the decisions people and systems make together.
Where an engagement needs it, I bring in trusted specialists for legal, policy or technical depth, so the work is both rigorous and practical.
My approach blends three lenses:
✔ AI Strategy & Enablement. Finding where AI creates real value, and building the organisational capability to deliver it, with governance and trust designed in from the start.
✔ Product Strategy & Operating Models. Designing the decision rights, portfolios and ways of working that scale with focus and measurable outcomes.
✔ Leadership Enablement. Helping executives and teams make sharper decisions and deliver with confidence.
Together, these help organisations meet today’s regulatory and market demands, and build the clarity and resilience to keep adapting as AI changes how work gets done.
Product leadership, from industry to research
Early Career
Data and project roles at Coca-Cola Hellenic, brand management at Brown-Forman and McCann, and SAP, ERP and CRM implementation work. This is where I learned how strategy, operations and markets fit together.
Founder & Advisor
I founded and ran Great Department, a 50+ person software business serving clients in the EU and US across fintech, legal tech and health tech, with P&L responsibility. I’ve advised software companies independently since.
Corporate Leadership
At Milestone Systems I led a 25-person product organisation and built its operating model. At Bosch I worked on co-created AI software solutions, including discovery, front-end innovation and hardware–software integration. Earlier I led product development at Margasoft.
Academic & Applied Research
My PhD at Aalborg University looks at how responsible AI principles become product decisions. I also lead the Reflexive Systems Lab, an independent research initiative on how organisations and AI systems learn together.
Impact
Advisory
Trusted advisor to leaders navigating transformation,regulation, AI, and product complexity.
Engagement
Publications, teaching, and contributions to global international forums and conferences.
What Clients Say
